Business Development Barrier and How to Overcome: Lack of confidence

Lack of confidence

Lacking the confidence for sales and business development can partly be a result of having a fear of selling which we covered earlier but is often as a result of not having the necessary skills and knowledge. Very few people are natural sales people and it is something we have to learn in the same way as we learn how to be a good lawyer, accountant, architect, surveyor, banker, consultant and so on.


This is one of the easier solutions and that is to learn the skills and knowledge from reading, observing others, training and coaching. This type of learning is an essential part of your continuous professional development.

For further information or for help in implementing some of these solutions please contact Jacqueline Harris of Auric Results Limited on 0118 969 0783 or at

JacquelineAuthor – Jacqueline Harris has extensive experience of helping professionals and professional service firms to grow and increase their fee income. Her work focuses on business development, sales, client relationship management, business communication skills and executive coaching.

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